Privacy Policy

Last updated: 19-09-2026

At AF Essentials, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it, when it may be shared, and the choices available to you when you use our website or purchase our products.

By using our website or placing an order, you acknowledge the practices described in this Privacy Policy. This policy should be read together with our Terms of Service and other applicable policies on our website.

Information We Collect

We collect information that you provide directly to us when you browse our website, create an account, place an order, contact us, subscribe to communications, or otherwise interact with AF Essentials.

Depending on how you use our website, this may include:

Your name and contact details
Billing and shipping address
Email address and telephone number
Order and transaction information
Information you provide when contacting customer support
Account information, where you create an account
Information you voluntarily provide for marketing or communications

We may also automatically receive certain technical information when you visit our website, such as your IP address, browser type, device information, operating system, referring pages, pages visited, and information collected through cookies and similar technologies.

How We Use Your Information

We use personal information only for purposes connected with operating and improving our business and providing our services to you.

To process and fulfil your orders
To arrange delivery and provide order updates
To process payments and prevent fraudulent transactions
To provide customer support and respond to enquiries
To maintain and improve our website and services
To understand website usage and improve the shopping experience
To send transactional communications relating to your orders or account
To send promotional communications where permitted and where you have provided the required consent or otherwise allowed us to do so under applicable law
To comply with legal, regulatory, accounting, tax, and security requirements

Consent

Where we rely on your consent to collect or use personal information, you may withdraw that consent at any time, subject to applicable law and legitimate operational or legal requirements.

For example, if you have subscribed to promotional emails, you can unsubscribe using the link provided in those communications or contact us directly.

Withdrawal of consent does not affect processing that we were permitted to carry out before you withdrew your consent.

Marketing Communications

If you choose to receive marketing communications from us, we may contact you about new products, offers, launches, educational content, or other AF Essentials updates.

You can opt out of promotional communications at any time. However, you may continue to receive essential transactional communications, such as order confirmations, shipping updates, refund notifications, or important account and policy notices.

Payments

Payments made through our website are processed using payment services and gateways made available through our Shopify store and other payment providers we may use.

Depending on the payment method you choose, payment information may be processed directly by the relevant payment provider. We do not intend to use your payment card information for purposes unrelated to processing or supporting your transaction.

Payment providers may have their own privacy policies and terms governing their processing of your information. We encourage you to review those policies when using their services.

Shopify

Our online store is powered by Shopify. Shopify provides the technology and infrastructure that enables us to operate our online store, process orders, support checkout, and provide related ecommerce services.

Shopify may process personal information in connection with your interaction with our store, including information relating to your contact details, orders, device, browsing activity, and transactions, as described in Shopify's applicable privacy policies.

Shopify also explains that personal information may be processed through service providers and across different countries where Shopify or its service providers operate. :contentReference[oaicite:1]{index=1}

For more information, please review Shopify's Privacy Policy.

Third-Party Service Providers

We may use third-party service providers to help us operate our business, including payment processors, shipping and logistics providers, website and analytics services, communication providers, fraud-prevention services, customer-support tools, and other technology providers.

These providers may process personal information only as necessary to provide the services they perform for us, or as otherwise permitted or required by applicable law.

Some third-party providers may process information outside India. Where information is transferred or processed internationally, we take reasonable steps to use appropriate safeguards and comply with applicable legal requirements.

When you interact directly with a third-party website, application, payment service, or other platform, that provider's own privacy policy and terms may also apply.

Disclosure of Information

We do not sell your personal information as part of our ordinary business operations.

We may disclose personal information where reasonably necessary to:

Provide products and services to you
Process and fulfil your orders
Process payments
Arrange shipping and delivery
Provide customer support
Detect, investigate, or prevent fraud, abuse, or security incidents
Comply with applicable laws, regulations, court orders, or lawful government requests
Protect our rights, property, customers, or the security of our website
Support a merger, acquisition, restructuring, sale of assets, or similar business transaction where legally permitted

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business and transaction records, resolve disputes, prevent fraud, comply with legal and regulatory obligations, and enforce our agreements.

The appropriate retention period may vary depending on the type of information and the reason it was collected. Where information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

Access, Correction & Deletion

We aim to keep the personal information we hold accurate and reasonably up to date.

Subject to applicable law, you may contact us to request access to, correction of, or deletion of personal information we hold about you. We may need to verify your identity before processing such a request.

Some information may need to be retained where required by law or where we have a legitimate legal or business reason to retain it.

Cookies & Similar Technologies

Our website uses cookies and similar technologies to enable essential website functions, remember certain preferences, support shopping-cart and checkout functionality, understand website usage, and improve our services.

Cookies used by Shopify and other services may include cookies associated with sessions, shopping carts, security, analytics, and store functionality. The exact cookies used may change depending on the Shopify features, apps, payment methods, analytics tools, and other services enabled on our store.

Depending on your location and applicable law, you may have choices regarding certain non-essential cookies or similar technologies. Shopify provides merchants with tools for managing customer privacy settings and cookie-related controls. :contentReference[oaicite:2]{index=2}

Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted to or through our website.

Shopify and our service providers may also maintain their own security measures for the systems and services they provide.

Children's Privacy

Our website and products are intended for customers who are legally able to enter into transactions under applicable law.

We do not knowingly request or intentionally collect personal information from children where such collection is prohibited by applicable law. If you believe that a child has provided us with personal information improperly, please contact us so that we can review the matter and take appropriate action.

Data Protection & Your Rights

We aim to handle personal information in accordance with applicable data protection and privacy laws in India and, where applicable, other jurisdictions in which we operate or provide our services.

Depending on applicable law and your circumstances, you may have rights relating to your personal information, which can include requesting access to or correction of information, requesting deletion where legally available, withdrawing consent where processing is based on consent, and raising a privacy-related complaint.

We will consider and respond to privacy requests in accordance with applicable law and may request information necessary to verify your identity before processing a request.

Grievance & Privacy Requests

If you have a question, complaint, or request concerning the collection or use of your personal information, please contact us using the details below.

Email: info@afessentialsindia.com

You may contact us regarding requests to access, correct, update, or delete personal information, withdraw marketing consent, or raise a privacy-related concern.

We will review and respond to your request within the period required by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically so that you remain informed about how we handle personal information.

Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the applicable laws of India.

Any dispute arising in connection with this Privacy Policy shall be subject to the jurisdiction of the courts applicable to AF Essentials and its registered place of business, subject to applicable law.

Contact Information

If you have questions about this Privacy Policy or how AF Essentials handles personal information, please contact us:

AF Essentials India
Privacy & Customer Support

Email: info@afessentialsindia.com

Customer Support: support@afessentialsindia.com